Clicks
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QR scans + interactive clicks
Off-Platform Conversions
0
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Delivery
Impressions Over Time
Delivery pacing across the selected range
Impressions by Geography
Delivery by state
Geographic delivery is concentrated in the advertiser’s core service area, as reported by the marketplace.
Impressions by Streaming Service
Every impression attributed to the supply source the marketplace reports it against
Reach vs. Frequency
How many times each household has seen your ad, cumulative for the campaign to date
Device Mix
Share of impressions by device type
Impressions by Day Part
When your audience is watching
Audience
Meet Your Viewer
Who your ads are reaching, at a glance
Audience Snapshot
Gender and age of the households we reached
Age Distribution
Who We Reached
Your strongest audience matches
Other interests we tracked
Video View-Through
Video Completion
How many viewers watched your spot all the way through
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Completion Rate
Completion Rate is the share of video ad plays that reached the final frame, measured against Video Starts.
Drop-off between each quartile of your video ad, measured against Video Starts.